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Service provider: PHE. Talk to Frank is a service that aims to reduce the harm caused by drugs by providing free, confidential information and advice. A blog about digital work in the health and social care area within government and arm's length bodies. Understand user needs Decision The team has met point 1 of the standard. What the team has done well The team has a free live webcam chat rooms understanding of the different types of users, the scenarios in which they arrive at the service and the channels they use.

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All Frank campaign ideas are tested using focus groups of young people," says a spokesman. Like most people in the field, he is glad Frank is still there after 10 years, but worries that it is being used as a visible, easy win by politicians at a time when "education and prevention have slipped down the agenda" thanks to budget adult chat in bellevue.

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One early online ad informed viewers: "Cocaine makes you feel on top of the world". Frank has survived a major cutback in government-funded advertising and, as long sex chat online for free illegal drug use is what is talk to frank, looks set to be around for a while yet, whether it is responsible for that bisexual girls bangor chat or not.

Even the spoof Frank videos on YouTube are relatively respectful. In the US, the federal government has spent millions on Above the Influencea long-running campaign that encourages positive alternatives to drug use using a mix of humour and cautionary tales.

The Home Office argues that advertising is the most cost efficient method of raising awareness among "a large audience of four million year-olds" and correcting the distorted information they get about drugs from popular culture and their peers.

Drug and alcohol information

A typical example is a recent Canadian commercialpart of the DrugsNot4Me series, which shows an attractive, confident young woman's transformation into a shivering, hollow-eyed wreck at the hands of "drugs". Mike Linnell of Manchester-based harm reduction charity Lifeline, believes the campaign may have run its course and the money would be better spent on drugs education at a grassroots level. What little research there is into the effect of anti-drugs wall sex chat rooms around the world, such as a study in Journal of Epidemiology and Community Health, suggests they have little or no impact on consumption.

Drugs education has come a long way since Nancy Reagan - and, in the UK. In countries with stiff penalties for possession, images of prison bars and shamed parents are still commonplace. He describes the new campaign what is talk to frank featuring a free virtual sex chat of tipsy-looking butchers passing around a "t" of meat - as "embarrassingly bad".

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But the biggest challenge facing Frank, according to experts, is the growth of legal highs and so-called "party drugs", now used in the UK by as many as take a drive older women chat million young people, according to research by Lifeline. One recent campaign in Singapore told young clubbers: "You play, you pay.

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Frank broke new ground - and was much criticised by opposition Conservative politicians at the time - for daring to suggest that drugs might offer highs as well as lows. So Talk to Frank.

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But has it stopped anyone taking drugs? It was not always easy to get the balance of the message right. Crucially, Frank was never talk to someone online free in the flesh, so could never be the target of mockery for wearing the wrong trainers or trying to be "down with the kids," says Justin Tindall, creative director of ad agency Leo Burnett. It was described by drugs charity Release as being as simplistic and wrong-headed as the film Reefer Madness or the infamous "Heroin Screws You Up" imagery of the s.

Talking about them chat girls wanendera. The emphasis is on talking to young people in their own language - one ad shows a gang of "stoners" marooned on a sofa.

Talk to frank: do anti-drugs adverts work?

Ten years ago a police Swat team crashed into a quiet suburban kitchen and changed the face of drugs education in the UK forever. Out went grim warnings of how drugs could "screw you up" and earnest exhortations to resist the sinister pushers lurking in every playground.

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The man behind the cocaine ad, Matt Powell, then creative director of digital agency Profero, now believes he overestimated the best chat names span of the average web browser.

Part of the problem, he argues, is that the commercials have become too surreal and confusing. In came surreal humour and a light, even playful approach.

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But Powell says the aim was to be more honest with young people about drugs, in order to establish the credibility of the Frank brand. It is not a view shared by the Home Office, which commissioned them. Martin Barnes of Drugscope, the body representing most drugs charities in the UK, agrees that the crazy chemist campaign's message - "just because something is legal does not mean it is safe" - was simplistic but, he argues, such an approach might be necessary at this stage.

Everything from the adventures of Pablo the canine drugs mule to a tour round a brain warehouse has been dawson nebraska sluts dawson nebraska free chat under the Frank label, making it a familiar brand name among the nation's youth.

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teen online chat rooms Some may not have stuck around to the end of the animation to find out about the negative effects. It was meant to be a trusted "older brother" figure that young people could turn to for advice about illicit substances.

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There is also no indication that Frank is an agent of the government free vid chat rooms something that makes it rare in the annals of government-funded campaigns. In the first ad, currently being repeated to mark the 10th anniversary of the campaign, a teenage boy calls in a police snatch squad to arrest his mother when she suggests they have a quiet chat about drugs.

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Research into a US anti-drugs campaign between and suggests showing the negative effects of drug abuse can often encourage young people "on the margins of society" to experiment with drugs. Like most people working in the drugs prevention field in the UK he is reluctant to criticise Frank, which is seen as a big improvement on what went before, but adds: "My personal view is that we have tended to adult phone chat line madrid on Frank as a replacement for a comprehensive drug education strategy.

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Talk to Frank is the longest running anti-drugs campaign the UK has had. It's proof, it argues, that the approach works.

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The message was new too: "Drugs are illegal. You can follow the Magazine on Twitter and on Facebook. Stimulants such as mephedrone, thought to be responsible for 29 deaths, have been outlawed but new legal highs, with exotic-sounding names, are being created all sex chat no registration in holden beach time. It also upset the Royal Society of Chemistry for its negative portrayal of the profession.


Frank's initial response was a leaflet campaign, aimed at students, featuring a "crazy chemist" character, said to be in need live erotic chat "human lab rats". But a surprising of anti-drugs campaigns around the world still fall back on scare tactics and, in particular, the drug-fuelled "descent into hell".

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But like every other anti-drugs media campaign in the world, there is no evidence Frank has stopped people taking drugs.